Last updated: April 27, 2026
Who we are
This website is operated by:
Accru Partners Sverige AB
Sveavägen 21
111 34 Stockholm
Sweden
Website: https://www.accrupartners.com
Email: info@accrupartners.com
For the purposes of applicable data protection laws, including the General Data Protection Regulation, GDPR, Accru Partners Sverige AB is the data controller for the personal data processed through this website.
What personal data do we collect
We may collect and process the following categories of personal data:
- Contact information, such as your name, email address, phone number, company name, and job title.
- Information you provide when contacting us, submitting a form, registering for an event, subscribing to updates, or requesting information about our services.
- Technical information, such as IP address, browser type, device information, language settings, pages visited, date and time of visit, and cookie identifiers.
- Usage information, such as how visitors interact with our website.
- Communication data, such as messages, enquiries, and correspondence with us.
We do not intentionally collect sensitive personal data through this website.
How we collect personal data
We collect personal data when you:
- Visit or browse our website.
- Contact us through a form, email, or other communication channel.
- Register for updates, events, or services.
- Interact with embedded content or third-party services on our website.
- Accept cookies or similar technologies.
Some information is provided directly by you. Other information is collected automatically through cookies, analytics tools, and similar technologies.
Why we process personal data
We process personal data for the following purposes:
To carry out marketing activities where permitted by law.
To operate, maintain, and improve our website.
To respond to enquiries and communicate with you.
To provide information about our services.
To manage registrations, requests, or business relationships.
To analyse website performance and visitor behaviour.
To comply with legal obligations.
Legal basis for processing
We process personal data based on one or more of the following legal bases:
- Consent, for example when you accept non-essential cookies or subscribe to communications.
- Legitimate interests, for example to operate our website, respond to business enquiries, improve our services, and communicate with potential clients or partners.
- Contractual necessity, where processing is needed to take steps before entering into a contract or to perform a contract with you or your organisation.
- Legal obligation, where we are required to process or retain information under applicable law.
Cookies and similar technologies
We use cookies and similar technologies to operate our website, remember preferences, analyse website performance, and, where applicable, support marketing and embedded content.
For more information about the cookies we use, the purposes of those cookies, and how you can manage your consent, please see our Cookie Policy.
Analytics and third-party services
We may use analytics and website tools, including services such as Matomo, to understand how visitors use our website and to improve its performance.
Our website may also include content or functionality from third-party services, including LinkedIn. These third parties may process data in accordance with their own privacy policies.
Who we share personal data with
We do not sell your personal data.
We may share personal data with trusted third parties where necessary, including:
- Website hosting and IT service providers.
- Analytics and cookie management providers.
- Professional advisers, where relevant.
- Authorities or regulators, where required by law.
- Third-party platforms, such as LinkedIn, where embedded content or social media functionality is used.
These parties may only process personal data where there is a lawful basis to do so and, where required, under appropriate data processing agreements.
International transfers
Some third-party service providers may process personal data outside the European Economic Area, including in countries that may not provide the same level of data protection as the EEA.
Where personal data is transferred outside the EEA, we take steps to ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other safeguards required by applicable data protection law.
How long we keep personal data
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.
Retention periods may vary depending on the type of data and the purpose of processing. For example:
- Contact enquiries are retained for as long as necessary to respond and manage the relationship.
- Website analytics data is retained according to the settings of our analytics tools.
- Cookie consent records are retained as necessary to document consent.
- Business records may be retained where required for legal, accounting, or administrative purposes.
Your rights
Under GDPR, individuals have rights over their personal data, including the right to be informed, access personal data, correct inaccurate data, request deletion, restrict processing, object to processing, request data portability, and withdraw consent where processing is based on consent.
You have the right to:
- Request access to the personal data we hold about you.
- Request correction of inaccurate or incomplete personal data.
- Request deletion of your personal data.
- Request restriction of processing.
- Object to processing based on legitimate interests.
- Request transfer of your personal data to another controller.
- Withdraw your consent at any time, where processing is based on consent.
- Lodge a complaint with a supervisory authority.
To exercise your rights, please contact us at:
info@accrupartners.com
Complaints
If you have concerns about how we process your personal data, please contact us first so we can try to resolve the matter.
You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection, Integritetsskyddsmyndigheten, IMY, which is Sweden’s data protection authority.
Security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure.
Links to other websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those websites. We encourage you to read their privacy policies before providing personal data.
Changes to this privacy policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page. Where changes are significant, we may provide additional notice.